The Work From Home Secret Part VII
Jan/090
The Copywriting Secret
It’s not about big, bright, red headlines.
It’s not about adding video.
It’s not about long sales-letters or short sales-letters.
It’s not about big, beautiful, high resolution graphics.
You don’t have to be a great writer to create great copy.
You don’t have to be a great writer to make sales.
What is The Copywriting Secret?
Through the ages, people have said it in different ways, but it comes down to this…
The Copywriting Secret is THE power of starting and holding a conversation.
How Do You Hold A Conversation?
Do You Know How To Talk?
How do you talk to your mate?
How do you talk to your boss?
How do you talk to your friends?
It’s what you say that keeps their attention.
It’s how you say it.
Talk about them, your readers.
Mention their problem.
Describe it.
Talk about how much it hurts to deal with it.
Talk about how nice it would be to have a solution for it.
Then, talk about how they can get the solution.
When you mention their problem, you get their Attention.
When you tell them you can solve it, you get their Interest.
When you talk about it, the pain in dealing with it, and that it can be solved, you create Desire.
That’s the oldest and most successful formula there has ever been, but it’s probably not ’til now that you understand it.
A – Attention
I – Interest
D – Desire
A – Action (Just tell them exactly what you want them to do now.)
How Long Should Your Salesletter Be?
How long does it take to get their attention?
How long does it take to get them into an emotional state?
How long does it take to create empathy with them?
How long does it take to outline and solve their problem?
How long does it take to give them a solution?
How long does it take to give them a way to obtain your solution?
Ads, Salesletters, eMail Marketing (Copywriting), is as long as it needs to be to do those things. That could be a page; that could be 63 pages.
As long as you hold their interest and keep them involved the conversation, you can sell them anything…
…But your sales job isn’t hard and it should be automated.
…You are a solution to a Pain that they know they have and are actively looking for a solution too!
You’re NOT trying to convince them they have a problem; you’re trying to outline that you have a solution to the problem they ALREADY know they have.
This is why The Work From Home Secret is so powerful.
This is why The PAIN factor in your business is so important.
This is why you don’t need a lot of traffic to make money.
This is why conversion for you will be so simple and superfluous.
A great solution makes selling and makes copywriting superfluous.
The Copywriting Secret is about relaying to your reader that you understand that they have a problem – that you can relate, and you can help them get it out of their lives forever.
The Goal of Each Sentence in Copywriting is About getting them from one sentence to the next.
The goal of the headline is to get them to read the first sentence. The goal of the first sentence is to get them to read the second. And so on, and so forth.
Learn how to empathetically start and hold a conversation, and you will get your readers from your headline, down to the order process, and have them swiping credit cards and sending cash in no time flat.
To Your Immediate and Lasting Work From Home Success,
Kenney 
P.S. FREE DVD Reveals The Amazing Secret (Accidentally Discovered By a Desperate Work From Home Enthusiast) that Reveals the secret to turning your past pain into wealth in as little as 7 days while working from the comfort of your own home less than 2 hours per day…and Guarantees You’ll Make At Least $75 The First Day You Receive This DVD If You Apply A Few Steps…
…Without inventory, employees, being technical savvy, and Without ever having to punch a clock, answer to a boss, or take a commute… (Click here to get your Free DVD)
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